Wednesday, July 12, 2006

As more people play, advertisers devise game plan



As more people play, advertisers devise game plan
By Theresa Howard USA TODAY
USA Today
12 Jul 2006

NEW YORK — Marketers are scrambling to be players in the world of video game advertising. A growing army of game fans and new game advertising options are making games increasingly attractive. Marketers spent about $80 million in 2005 on game... read more...

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